Give this one a read. It's not all gummy bears, unicorns, white boy shakas and hand made palm frond hats out there.
By the way- these guys at The Inertia are pretty much showing the surfing world why print magazines are the dodo bird of the informa-sphere. Have your read any of the big surf mags lately? In short, boring, filled with crap advertising and a month late to the party.