Tuesday, August 10, 2010

Emerald City Surf Shop: Stand Up Supplies in a new store

I like surf shops with employees that actually surf- even better when they are stand up paddlers- and much, much better if they surf stand up boards really well. The guys and gals at Emerald City Surf Shop in Coronado are the real deal and if you're looking for stand up gear and advice, you're definitely going to want to stop by and chat them up. Check out the remodeled shop:

Photo: Kelly Kraus, Emerald City's owner, told me a cool story about the new storefront. It turns out that the front of the old shop was built up over these cool 1920's era arches. Demolition uncovered them and everyone liked them so much they changed the whole design plan. I think it was a good call- I'm a big fan of a nice curve.

Photo: Of course, there's a dedicated stand up paddle section. After all, Shop Manager Javi is an I.B. local rides both shortboards and stand up boards. Got a question about what's hot? Ask for Javi.

Photo: Kelly's got a nice selection of stand up boards in stock. Want something a little more exotic? Kelly's got a direct line to the Rusty Factory (I think he's on custom Rusty stando number 3 with number 4 brewing in his brain even as we speak) and can get your custom board order drawn up and on the way in under an hour.

Photo: Here's what I was drooling over- Kialoa's new printed blades looked really cool. I'm sure if there's a particular print you'd like- the crew over at E.C. can order it for you. They also stock excellent paddles by QuickBlade and C4.

Photo: The place is super cool inside. It's got that cool, industrial thing going on. I really like the big, roomy, wide open space. Looking for a particular surf product... this place has got it! 

Check out Emerald City Surf Shop in Coronado at 1118 Orange Avenue, Coronado Ca 92118 619.435.6677

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